Android Apps

Optimize your subscriptions with new info within the Play Console

Posted by Daniel Schramm, Product Supervisor, Google Play

Since their launch on Google Play virtually 7 years in the past, subscriptions have confirmed to be an important a part of creating companies providing sustainable cellular apps. 89 of the 100 most worthwhile Google Play apps within the US now provide subscription merchandise. Because the market evolves, it's turning into more and more essential for subscription builders to optimize subscriber conversion and retention to keep up progress. That can assist you with this job, we’re distributing new info that’s obtainable immediately within the Play Console.

Subscription retention report

Pattern subscription retention report information within the Play Console. Supply: Google Inside Knowledge.

The just lately up to date subscription retention report signifies how properly you might be retaining your subscribers, in addition to their conversion price from free trial, introductory worth and first to second cost.

You’ll be able to configure two cohorts based mostly on the UGS, nation, and begin date of the subscription. That is significantly helpful for evaluating the success of A / B exams; For instance, to find out if altering the length of a free trial has an affect on the free trial conversion.

Pattern free trial conversion information within the Play Console. Supply: Google Inside Knowledge.

Outcomes of the cancellation survey

Maintaining present subscribers is simply as essential as buying new subscribers. So we up to date the report of subscription cancellations to provide extra perception into voluntary and involuntary cancellations.

Final 12 months, the launch of the subscription middle arrange a cancellation survey permitting customers to provide builders the explanations they canceled, with outcomes obtainable via the Google Play Developer API. To facilitate entry and management of those outcomes, we now current every day aggregates immediately in Play Console, in addition to the power to obtain written responses in CSV format.

Pattern responses to the cancellation inquiries within the Play Console. Supply: Google Inside Knowledge.

Get better extra customers

Involuntary cancellations, which happen when a person's cost technique fails, account for greater than one-third of all cancellations. The brand new restoration scorecards listed within the cancellation report provide help to perceive the effectiveness of recovering customers with a grace interval and sustaining your account, in addition to the day of restoration from subscriptions that will help you consider the effectiveness of restoration messaging.

Pattern account that incorporates a efficiency restoration card within the Play Console. Supply: Google Inside Knowledge.

Ensure you've arrange grace durations and an account in your apps! We’ve got seen that builders who use each a grace interval and a blocked account see multiple Improve of three occasions the restoration price after decline from 10% to 33%. Discover out extra details about the grace interval and account lockout.

You could find the retention and cancellation reviews on the backside of the Subscriptions web page, within the Monetary Stories part of the Play Console. For those who shouldn’t have entry to monetary reviews, ask your developer account holder for permission to view the monetary information.

Pattern account that incorporates a efficiency restoration card within the Play Console. Supply: Google Inside Knowledge.

We hope that this new report will carry you new info to optimize your subscription exercise. We hope to share extra with you on Google I / O in Might.

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